Mirela Mus is the Founder & CPO of Product People, the premier destination for Product Management in Europe. Mirela worked with companies like Zalando, Omio, DeepL, and The World Health Organization. Her background is in Computer Science with an MBA. She's been doing Product Management for over 12 years, half of them in a leadership role (50+ people headcount). Based in Berlin since 2015, Mirela spends her downtime hiking, reading Sci-fi like the Culture Series, playing board games, and painting. Mirela is also a Top Product Management Voice on LinkedIn with 30k+ followers. You can watch her intro video here: https://www.youtube.com/watch?v=iz9-HtnAAGo
Product development is more expensive than most realize; in Europe, each dev team is €1M/year "all in." Most Product Managers spend time on minor bug fixes, optimizations, and customer requests that aren't moving the needle. So how can Product-Led Growth (PLG) help B2B products that sell and upsell themselves?
The talk covers: What is PLG, Why PLG, PLG Principles, PLG Mindset, and how to get started and supercharge your organization.
The Product Management world came through a rude awakening when the ZIRP (Zero Interest Rate Policies) ended in March 2022. And companies became tight on cash. This forced us to mature fast and go beyond pedaling Agile, OKRs, and others without showing a clear ROI. So how can you transform and improve your Product Organization to survive and thrive in a difficult climate? And how will Gen AI accelerate our life and work?
Starting a career in product management might seem like the easy part. But how do you leap from there into Product Leadership, and then ascend to the executive suite? Hint: It's not just about climbing the corporate ladder. This talk dives into the best and worst parts of a career in Product Management, helps you discover how to identify companies that foster an environment conducive to your career ascent, and unveils tactical advice for progression. From sharpening your skills as a PM to evolving into a product leader, and finally making the strategic jump to C-Level, we explore practical strategies for growth and arm yourself with insights to propel you forward in the competitive job market.