Utopia Music is a Venture Capital-Backed company based in Europe, with headquarters in Switzerland and offices in Denmark, Finland, Norway, and Sweden. The company's ecosystem uses artificial intelligence and data transparency to improve entertainment productions while tracking music metadata and attributing royalties. It was founded in 2016 solely for the music industry with the vision ‘Fair Pay for every Play.’
Utopia allows Music Creators, Publishers, Labels, and Collection Societies to enable growth for the entire industry by allowing them to focus on their strengths. By reducing operative overhead, X-raying growth opportunities, and helping Music become an asset class, the company finally allows the Industry to become its best self. It is creating an ecosystem where music & tech foster creativity & joy.
According to PitchBook, Utopia has raised $7.56M in funding in 5 rounds. Utopia Music has been on an acquisition spree since September 2021, snapping companies. It has acquired **8** organizations; its most recent acquisition was **Absolute Label Services** on Feb 24, 2022.
Utopia’s B2B customer wanted to partner with the company and get a GAP analysis for one of their Music Catalogs. There was no team for the mission, so Utopia created a temporary SWAT team with members from different Business Units to tackle this challenge.
Our Interim Technical Product Manager joined Utopia to represent the Platform team in the SWAT team. We’ve empowered and motivated the team to complete this on time (within a month) by realigning priorities and unblocking business units from the Platform so that Utopia can provide their B2B client with a top-notch and transparent GAP analysis report. As a result, this initiative received further sponsorship to continue.
The Platform has 5 product development teams, but there was no Product Manager to lead all those teams and represent the platform in other business units. We jumped in quickly and provided a helping hand to all the platform teams by identifying roles and responsibilities based on the mission needs.
Knowing that there was no one to onboard us, we unwrapped the platform right away by speaking to the team leads of all the platform teams and by documenting our findings. We used a collaborative strategy based on understanding the customer’s needs and the stakeholders’ knowledge. This approach helped us onboard fast and align ourselves with the teams.
First Deliverables